Firefly Creations design and produce theme park attractions and experiences for resort destinations. We utilise state-of-the-art innovations in dark rides, roller coasters and flat rides, elevating them to new levels by incorporating bespoke immersive storylines and theatrical special effects. Offering creative design services and full project coordination from concept to opening, we ensure our clients’ attractions stand out above the competition, creating unforgettable experiences to strengthen brand awareness and drive footfall.

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Michelle Hicks

Co-founder and Executive Producer

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Andrew Porter

Co-founder and Creative Director

Throughout their careers co-founders Michelle Hicks and Andrew Porter have led multidisciplinary teams to deliver world class, bespoke attractions combining storytelling and creativity with architecture and engineering.

Through multiple roles within their careers they have successfully delivered projects for Dreamworks, Sony, LEGO Group, Magic Light Pictures, eOne and Merlin Entertainments.


They lead creative innovations and drive unique creative visions throughout the industry such as gamification, theatrical storytelling and ride hardware innovations to carefully choreograph immersive guest experiences. Some of their previous projects throughout their varied careers include:

  • LEGOLAND Water Park, water park, Gardaland Resort

  • OBLIVION: The Black Hole – B&M dive roller coaster, Gardaland Resort

  • Kung Fu Panda Academy – themed land development, Gardaland Resort

  • Croc Drop – storied drop tower, Chessington World of Adventures

  • Peppa Pig Land – themed land development, Gardaland Resort

  • Room on the Broom – interactive walkthrough, Chessington World of Adventures

  • Shaman – virtual reality roller coaster, Gardaland Resort

  • Land of the Tiger – zoo exhibit, Chessington World of Adventures

  • Gruffalo River Ride Adventure – dark water ride, Chessington World of Adventures

  • Insomnia - theatrical horror experience, Screamfest

  • Horrible Histories Maze – interactive museum experience, Warwick Castle

  • Time Tower – theatrical museum experience, Warwick Castle

  • Wookey Hole 4D - storied 4D motion theatre experience, Wookey Hole

  • Slasher - theatrical horror experience, Screamfest


Through all of the above projects, strong operational knowledge was key to delivering the core creative intent of the experience. Coupled with an understanding of key trends and identification of key target audiences ensures Michelle and Andrew identify and focus on the future drivers for the market.